What Is an Algorithm (And Why Should You Care)?
Let’s break it down.
An algorithm is just a fancy term for the set of rules Google uses to decide who shows up on page 1—and who disappears into the abyss.
But here’s the thing...
It’s not about gaming the system. It’s about understanding how the system works—then giving it what it wants better than anyone else.
Google’s algorithm looks at 200+ factors. Content quality. Site speed. Backlinks. Mobile experience. User intent. You name it.
Want to rank? Do this:
- Create insanely valuable content (yes, better than what’s already out there).
- Earn high-quality backlinks (not the spammy kind).
- Make your site lightning fast and mobile-first.
- Optimize for user intent, not just keywords.
The algorithm isn’t your enemy. It’s your roadmap.
Give Google what it wants—and it’ll give you the traffic.