404 Errors Are Killing Your Traffic (And You Might Not Even Know It)
Let me guess… you clicked a link, landed on a page that says “404 – Page Not Found”, and instantly bounced.
That’s exactly what your visitors are doing right now—if you’ve got broken pages on your site.
Here’s the deal:
404 errors don’t just hurt user experience, they hurt SEO. Google crawls your site looking for valuable content. When it finds dead ends? Your rankings suffer. Your trust signals drop. Your bounce rate skyrockets.
But here’s the fix:
✅ Set up 301 redirects for any outdated or removed URLs.
✅ Use tools like Google Search Console or Screaming Frog to find 404s fast.
✅ Create a custom 404 page with helpful links or even a search bar to keep users engaged.
Bottom line?
A few broken pages can break your traffic. Fix your 404s, and you’ll keep visitors happy—and rankings healthy.