Why a 301 Redirect Is Your SEO Secret Weapon
Ever moved house and left a note for the postman so your mail gets to the new address? That’s basically what a 301 redirect does—but for your website traffic.
Let’s break it down: when you permanently move a page, delete a product, or overhaul your site structure, you don’t want to lose the backlinks, rankings, or trust you’ve built. That’s where a 301 comes in. It tells Google, “Hey, this page has moved for good—send all the SEO juice to the new spot.”
Here's why it matters:
- ✅ Keeps your rankings intact (no wasted link equity)
- ✅ Saves user experience (no more 404s = less bounce)
- ✅ Protects your conversions (traffic still lands where it should)
Pro Tip: Don’t 301 everything to your homepage. Redirect to the closest matching page. Context matters to both users and Google.
Want to see your rankings rise without starting from scratch? Use 301 redirects like a pro. One small tweak, massive long-term gain.