Last updated: February 2026
Store: allbirds.com
Focus: Shopify apps only
Allbirds is a globally recognised sustainable footwear brand, known for its eco-friendly materials and direct-to-consumer model. It runs a high-volume, omnichannel storefront built to support online and offline sales, customer loyalty, and repeat purchases. Below is a scannable list of the Shopify apps powering the store, plus what each app does and practical alternatives most Shopify merchants can use.
Jump to a Section
- Key Takeaways
- Quick App List
- Simpler Starter Stack
- Apps Used (Full Breakdown + Alternatives)
- FAQ
- How We Found These Apps
- Affiliate Disclosure
- Version History
Skip straight to the full breakdown →
Key Takeaways (What This Stack Tells Us)
- Omnichannel comes first: clienteling + CX tooling suggests strong online + in-store integration.
- Trust is built in: fraud protection + smooth returns reduce purchase friction.
- Paid acquisition is diversified: multiple ad channels support top-of-funnel growth.
- This is a Plus-level setup: checkout customisation points to scale.
Quick App List (Fast Answer)
Just want the names? Here’s the full set at a glance.
Discounts & Checkout
Fraud
Advertising
Email, Analytics & Surveys
Support & Returns
If You Want a Simpler Version of This Setup (Starter Stack)
Most stores don’t need this many apps. A realistic stack inspired by Allbirds (without the enterprise complexity) looks like this:
- Email & SMS: Klaviyo or Omnisend
- Support: Gorgias
- Returns: Loop or AfterShip Returns Center
- Order tracking (optional): AfterShip or ParcelPanel
Tip: Start simple. Add tools only when you feel a clear bottleneck (support load, conversion, retention).
Apps Used by Allbirds (With Alternatives)
Below is a closer look at the main apps, what they do, why they matter, and strong alternatives you’ll recognise.
Note: Larger brands sometimes use enterprise tooling that’s overkill for most stores — alternatives listed are more realistic for SMB teams.
Jump within the full breakdown
- Exclusive Discounts
- Checkout Customisation
- Fraud Protection
- Advertising
- CRM & Clienteling
- Marketing & Analytics
- Post-Purchase Surveys
- Customer Support
- Returns & Exchanges
Exclusive Discounts — GOVX ID Exclusive Discounts
GOVX ID enables verified discounts for specific community groups such as military members and first responders.
Why it matters: Verified discounts build goodwill without opening promo codes to abuse.
Popular alternatives:
Checkout Customisation — Shopify Checkout Blocks
Shopify Checkout Blocks allows Shopify Plus stores to customise checkout using extensions.
Why it matters: Checkout tweaks can improve conversion without touching the rest of the site.
Popular alternatives:
Fraud Protection — Riskified
Riskified protects stores from fraudulent orders and chargebacks.
Why it matters: Lower fraud = fewer chargebacks + fewer blocked good customers.
Popular alternatives:
Advertising — Facebook, Google, Criteo
Allbirds uses the official channel apps for Facebook & Instagram and Google & YouTube, plus Criteo for retargeting.
Why it matters: Multi-channel paid acquisition reduces reliance on any single traffic source.
Popular alternatives:
CRM & Clienteling — Endear
Endear helps teams personalise outreach using customer history — often used for clienteling across online and retail.
Why it matters: Personalised outreach can increase repeat purchases and customer LTV.
Popular alternatives:
Marketing & Analytics — Iterable
Iterable is an enterprise marketing automation platform for lifecycle messaging and segmentation.
Why it matters: It helps large brands orchestrate sophisticated retention campaigns across channels.
Popular alternatives:
Post-Purchase Surveys — Fairing
Fairing collects post-purchase survey data (e.g. “How did you hear about us?”).
Why it matters: It helps you measure what attribution misses (creators, word-of-mouth, offline).
Popular alternatives:
Customer Support — Gladly
Gladly supports customer conversations across channels with a single customer view.
Why it matters: Better support reduces friction, improves trust, and protects retention.
Popular alternatives:
Returns & Exchanges — Loop Returns
Loop Returns powers self-service returns and exchanges.
Why it matters: Easy returns can increase conversion and reduce support tickets.
Popular alternatives:
FAQ
- Does Allbirds use Shopify Plus? The use of checkout customisation tooling strongly suggests a Plus-level checkout setup.
- What do they use for returns? Loop Returns.
- What do they use for post-purchase surveys? Fairing.
- What do they use for fraud protection? Riskified.
How We Found These Apps
This list is based on detected Shopify apps currently installed on the Allbirds store, using Shopify app reports and app-detection methods.
Affiliate Disclosure
This post may contain affiliate links. If you sign up through one of our links, we may earn a commission at no extra cost to you.
Version History
- February 2026: First published
- January 2027: Scheduled annual review
