More than 2 million merchants worldwide.
Discover the ultimate collection of Beauty & Cosmetics themes — crafted to captivate, convert, and elevate your brand. Perfect for showcasing skincare, makeup, wellness, and luxury products.
Elevate your fashion store with premium Shopify themes designed specifically for Clothing & Fashion. These curated picks combine style, speed, and performance to highlight your brand beautifully.
Bring your food and beverage brand to life with stunning themes tailored for the Food & Drink space. Highlight rich flavors, product details, and drive conversions effortlessly.
Quick bites or the full feast - consume it your way!
Master your store’s look with our Shopify Theme Setup section, packed with step-by-step video guides to help you launch faster, style smarter, and sell with confidence.
Unlock your store's full potential with our Shopify Store Optimization hub. Dive into step-by-step video guides designed to boost performance, increase sales, and streamline your online growth journey.
Master Shopify Analytics with our helpful guides and unlock the power of your store’s data. Learn how to track key metrics, analyze customer behavior, and make smarter decisions that boost traffic, sales, and growth.
Last updated: February 2026Store: allbirds.comFocus: Shopify apps only Allbirds is a globally recognised sustainable footwear brand, known for its eco-friendly materials and direct-to-consumer model. It runs a high-volume, omnichannel storefront...
Discover how Dryrobe dominated the outdoor market using Shopify Plus. Learn the CRO strategies and data-led changes that delivered a massive 49x ROI.
Backlinks in 2026: Still the #1 SEO Signal or Just Part of the Equation? Table of Contents Why Backlinks Still Reign Supreme The 3 Pillars of a 2026 Backlink Strategy...
The highest converting Shopify themes typically include Booster, Debutify, and Turbo. These themes are built with conversion optimization in mind, offering fast load times, sales-boosting features, and seamless UX. However, the "highest converting" depends on your niche, audience, and how well you optimize the theme.
Dawn is currently the most recommended free theme from Shopify. It’s built for performance, mobile responsiveness, and ease of customization under the new Shopify Online Store 2.0 framework. It's ideal for most beginners and growing stores.
For general stores, Impulse, Debutify, and Warehouse work well due to their flexibility, product filtering options, and robust layout customization.
Startup and Prestige are ideal for one-product stores. They allow you to focus your marketing around a single product with a clean, persuasive design that drives conversions.
Booster, Debutify, and eCom Turbo are popular with dropshippers. These themes come with built-in conversion tools like urgency timers, trust badges, and upsell modules.
Debutify is considered one of the best for startups and dropshippers thanks to its built-in conversion tools, free plan, and extremely fast loading time. It’s beginner-friendly and scalable for growing stores.
Dawn and Debutify are the easiest to use for beginners. They require no coding, have intuitive drag-and-drop sections, and are well-documented.
Impulse, Prestige, and Turbo offer high flexibility. They allow deep customization of layouts, typography, colors, and interactive elements — ideal for advanced users and developers.
Yes, Shopify 2.0 themes are built with speed and scalability in mind. They support dynamic sections, reduced code bloat, and better performance, particularly on mobile devices.
Booster, Turbo, and Dawn are among the fastest-loading themes. Speed can vary depending on store setup, but these themes are optimized for performance.