Bounce Rate: What It Really Tells You

Bounce Rate: What It Really Tells You (And How to Fix It Fast)

Let’s be honest—a high bounce rate is a red flag. It’s like someone walking into your store, taking one look, and walking right back out. Brutal.

Here’s what it means:
Bounce Rate is the percentage of visitors who land on a page and leave without clicking anything else. No scroll. No opt-in. No sale.

Why It Matters

A high bounce rate usually means:

• Your page didn’t match their intent
• Your design turned them off
• It loaded too slow (yikes!)
• There was no clear Call to Action

If people bounce, they’re not converting—and you’re leaving money on the table.

How to Fix It

Here’s the fix list I give clients (and use myself):

1. Match content to intent – Don’t promise one thing in the SERP and deliver another.
2. Speed it up – Use tools like Google PageSpeed Insights. 3 seconds is the magic number.
3. Make your CTA stupid obvious – Don’t make people guess what to do.
4. Optimize above the fold – That’s your first impression. Nail it.
5. Use videos or visuals – They keep people engaged longer.

What’s a “Good” Bounce Rate?

• 20–30% = Outstanding 
• 40–60% = You’re solid
• 70%+ = Time for an intervention