One Shopify Theme, Many Styles
When Shopify launched its updated Theme Store layout, it brought fresh visuals, improved navigation, and one major point of confusion.
Merchants are asking a critical question:
“If I purchase a theme like SYMMETRY, do I also get access to the other styles, like SALT YARD, BEATNIK, or DUKE?”
The answer is: Yes. Absolutely.
But the way themes are now presented doesn’t make that clear. And for businesses making high-stakes decisions about their online storefronts, even small misunderstandings can have costly consequences.
Let’s break down exactly what’s changed, and how to shop the new Theme Store with clarity and confidence.
The Storefront Makes Styles Look Like Standalone Themes
Shopify’s redesign showcases each theme style as its own tile, complete with name, thumbnail, preview, and call-to-action. That’s a great way to highlight design variety, but it also creates confusion.
It can appear as if each of these styles, Duke, Beatnik, Salt Yard, etc. is a completely separate theme you need to buy individually.
But that’s not the case. Here’s what’s really happening:
- These are styles within a single theme, not separate products.
- When you purchase that theme, you unlock every one of its styles.
- Styles can be switched at any time via your Shopify Theme Editor, no need to repurchase.
Why This Matters: Style Isn’t Just Visual, It’s Strategic
A theme isn’t a skin. It’s a framework. A style is how that framework expresses your brand.
Each style variation is optimized for different goals:
- Some emphasize visual storytelling and editorial layouts.
- Others lean into minimalist navigation for fast product discovery.
- Still others are designed for large inventories, rich filtering, or conversion-centric shopping flows.
Owning a theme gives you access to its full range of strategic possibilities.
What You Really Get With SYMMETRY
Let’s take SYMMETRY as a real-world example. When you buy this theme, you get access to four distinct styles, each designed for a different approach to brand storytelling and UX:
- SALT YARD – Bold, editorial layout with high-impact typography
- BEATNIK – Modern and clean, ideal for streamlined product grids
- DUKE – Built for immersive storytelling, strong on lifestyle aesthetics
- SYMMETRY (default) – Balanced and adaptable for versatile catalogs
You’re not choosing one and leaving the others behind. You get the full toolkit in a single license.
What Smart Merchants Are Doing
The most agile, high-performing brands are already adjusting their approach. They’re:
- Choosing themes based on functionality and design flexibility, not just one visual style
- Switching styles throughout the year to match seasonal campaigns
- Avoiding the cost and complexity of juggling multiple theme purchases
The result? A more dynamic storefront, stronger brand identity, and better ROI from every design decision.
Premium Themes: Designed to Evolve With Your Business
Modern premium themes are built to deliver far more than aesthetic value. They’re designed for growth:
- Multi-style access eliminates the need for multiple theme investments
- Built-in flexibility supports product launches, sales, and rebrands
- Continual updates and support ensure long-term reliability
As your business scales, your theme needs to adapt quickly and seamlessly. That’s the power of owning a theme with multiple professional-grade styles.
Final Thought: Look Beyond the Surface
Shopify’s new Theme Store puts beautiful design front and center, but don’t let the visuals distract you from the fine print.
When you buy a theme, you’re investing in every style it offers.
Start exploring today → Get Free Trial
