The Top Email Platforms to Power Your BFCM Campaigns
BFCM isn’t just a weekend. It’s a moment.
The brands that win? They prepare early, with intention, precision, and the right tools in place.
These eight email marketing platforms are built for Shopify. Designed to scale.
Ready to perform when it matters most.
1. Klaviyo
Data-rich. Precision-built.
Klaviyo gives Shopify merchants powerful segmentation, predictive analytics, and fully synced product data, ideal for holiday sales at scale.
- Free: Up to 250 contacts
- Paid: From $20/month
Why it works
Create targeted flows that respond in real time. Predict buyer behavior. Automate abandoned cart recovery. BFCM-ready in every way.
2. Omnisend
Multichannel. Unified. Effortless.
Combine email, SMS, and push into one seamless platform. With templates built for ecommerce and Shopify-native automation, Omnisend makes campaign setup fast and efficient.
- Free: 250 contacts, 500 emails, 60 SMS/month
- Paid: From $16/month
Why it works
Build automated journeys. Customize across channels. Reach the right customer on the right device.
3. Drip
Visual. Dynamic. Built for DTC.
Drip brings ecommerce storytelling to life. From product feeds to real-time triggers, it’s built for growing brands ready to stand out during BFCM.
- Free: No
- Paid: From $39/month
Why it works
Flexible campaigns. Beautiful automations. Made to convert.
4. MailerLite
Minimal setup. Maximum clarity.
MailerLite is ideal for merchants who need speed, not complexity. Use pre-built blocks, countdown timers, and Shopify integrations to launch high-converting campaigns, fast!
- Free: Up to 1,000 subscribers
- Paid: From $10/month
Why it works
Send beautiful emails. Set up automated flows. Get results, without needing a full team.
5. Shopify Email
Built-in. Built right.
Shopify Email keeps everything in one place. Add products, discounts, and branding directly from your dashboard. No apps, no integrations.
- Free: First 10,000 emails/month
- Paid: $1 per 1,000 emails after
Why it works
Instant setup. Native Shopify features. Clean, branded emails sent at scale.
6. Kit
Email that feels personal.
Kit, formaly ConvertKit is designed for relationship-first marketing. Use automations, tagging, and minimalist templates to create compelling BFCM sequences.
- Free: Up to 1,000 subscribers
- Paid: From $15/month
Why it works
Tell your story. Build loyalty. Turn audience trust into action.
7. Privy
Capture. Convert. Retain.
Privy combines popups, email, and cart-saving automations in one app, built specifically for Shopify merchants growing fast.
- Free: Up to 100 email contacts
- Paid: From $30/month
Why it works
Grow your list. Bring shoppers back. Lock in more BFCM revenue.
8. Mailchimp
Simple. Familiar. Trusted.
Mailchimp’s Shopify integration is back, and better than ever. Use proven templates, product blocks, and built-in audience segmentation.
- Free: 500 contacts, 1,000 emails/month
- Paid: From $13/month
Why it works
Send polished, professional campaigns without extra tools or complexity.
Choose Your Tool. Own the Moment.
- Each of these platforms is ready for Shopify.
- Each one offers the flexibility you need for BFCM.
- Some are free. Some scale big.
- The best do both.
- Choose what fits. Set up your flows early.
- And when the moment comes, deliver.
Ready to launch your BFCM email strategy?
Explore our premium Shopify themes designed to convert at peak traffic, and pair perfectly with your email tools.