What Is Cost Per Click (CPC) — And Why It’s Your New Favorite Metric
If you're running paid ads and not obsessed with CPC, you're wasting money. Period.
Cost Per Click (CPC) is exactly what it sounds like: the amount you pay every time someone clicks your ad.
But here’s the deal—lower CPC ≠ better… unless it brings in qualified traffic.
You could get $0.10 clicks all day long from the wrong audience—and burn through budget with zero ROI.
Or you could pay $5 per click, convert at 30%, and 10X your investment.
It’s not about cheap clicks. It’s about smart clicks.
How to Lower CPC Without Killing Conversions:
- Target long-tail, high-intent keywords
- Nail your ad relevance + landing page experience
- Improve your Quality Score (yes, Google rewards relevance)
- A/B test your headlines like your business depends on it—because it does
At the end of the day, CPC is a game of efficiency.
Want to scale? Start tracking your CPC like a hawk, tweak what’s underperforming, and double down on what’s working.