What “Below The Fold” Really Means (and Why Most Marketers Get It Wrong)
You’ve heard the term. You think you know it. But let’s clear this up—“Below the Fold” is the part of your webpage users have to scroll down to see.
Sounds simple, right? Here's the deal: most of the action still happens above the fold—but that doesn’t mean the rest of your page is just filler.
The Truth:
Yes, users engage more with what they see first. But scrolling is second nature now—especially on mobile. What matters is what you're placing below the fold.
- If it’s just fluff? Users bounce.
- If it builds trust, reinforces your offer, or destroys objections? Now you’re playing smart.
Quick Tips:
- Hook them above the fold. Sell them below it.
- Use visual cues (arrows, headlines) to guide the scroll.
- Save detailed proof, testimonials, FAQs for below the fold—these convert fence-sitters.
Remember: The fold is just a line. But great content builds momentum—and momentum converts.