Conversion & Conversion Rate: The Metrics That Make You Money
Let’s not sugarcoat it: if your site isn't converting, it's broken.
A conversion is any action you want a visitor to take—buying, signing up, downloading, booking a call. That’s the win. The conversion rate? That’s the percentage of people who actually do it.
Here’s the formula:
(Conversions ÷ Visitors) x 100 = Conversion Rate
Simple, but powerful.
Now here’s where the magic happens:
A 1% increase in conversion rate can double your revenue—without spending another dollar on traffic.
So how do you boost it?
- Nail your Call to Action (make it bold, clear, irresistible)
- Speed up your site—slow pages kill conversions
- Build trust: reviews, guarantees, real photos
- A/B test everything (buttons, headlines, layouts—go wild)
- Don’t chase traffic. Convert the traffic you’ve got.
Want to scale? Start tracking. Start optimizing. And never settle for “good enough.”