Last updated: January 2026
Store: kyliecosmetics.com
Focus: Shopify apps only
Kylie Cosmetics is one of the most recognisable celebrity beauty brands in the world, and it runs a high-volume, retention-led storefront built for drops, restocks, and repeat purchases. Below is a scannable list of the Shopify apps powering the store, plus what each app does and practical alternatives most Shopify merchants can use.
Jump to a Section
- Key Takeaways
- Quick App List
- Simpler Starter Stack
- Apps Used (Full Breakdown + Alternatives)
- FAQ
- How We Found These Apps
- Affiliate Disclosure
- Version History
Skip straight to the full breakdown →
Key Takeaways (What This Stack Tells Us)
- Retention is the engine: multiple email/SMS tools suggest heavy investment in owned revenue.
- Social proof is enterprise-grade: reviews + UGC are treated as conversion infrastructure.
- Discovery matters: fast search + personalisation reduce friction and increase AOV.
- Checkout is optimised (Plus-style): checkout customisation points to conversion tuning at scale.
Quick App List (Fast Answer)
Just want the names? Here’s the full set at a glance.
Email & SMS
- Attentive — AI-led Email & SMS
- Klaviyo — Email Marketing & SMS
- AfterShip Email Marketing — Email & SMS
- AMP – Back in Stock — back-in-stock alerts
Reviews & Loyalty
Search & Personalisation
Shipping & Checkout
- AfterShip Order Tracking
- Clearer.io Address Validator
- Shopify Checkout Blocks
- Fairing Post-Purchase Surveys
Video, Social & Quizzes
Fraud & Subscriptions
If You Want a Simpler Version of This Setup (Starter Stack)
Most stores don’t need this many apps. A realistic stack inspired by Kylie Cosmetics (without the enterprise complexity) looks like this:
- Reviews: Judge.me or Loox
- Email & SMS: Klaviyo or Omnisend
- Order tracking: AfterShip or ParcelPanel
- Back-in-stock alerts: AMP – Back in Stock
- Quiz (optional): Octane AI
Tip: Start simple. Add tools only when you feel a clear bottleneck (support load, conversion, discovery, retention).
Apps Used by Kylie Cosmetics (With Alternatives)
Below is a closer look at the main apps, what they do, why they matter, and strong alternatives you’ll recognise.
Note: Larger brands sometimes use multiple overlapping tools because different teams own different channels, or because legacy systems remain in place during migrations.
Jump within the full breakdown
- Email & SMS
- Back-in-Stock Alerts
- Product Reviews
- Loyalty & Rewards
- Search & Discovery
- Personalisation
- Order Tracking
- Address Validation
- Checkout Customisation
- Post-Purchase Surveys
- Shoppable Video
- Shoppable Social Content
- Product Finder Quiz
- Fraud Protection
- Subscriptions
Email & SMS — Attentive, Klaviyo, AfterShip Email
Kylie Cosmetics uses multiple email and SMS tools, including Attentive, Klaviyo, and AfterShip Email Marketing.
Why it matters: Beauty brands rely on drops, restocks, and urgency; email/SMS is where revenue comes back.
Popular alternatives:
Back-in-Stock Alerts — AMP – Back in Stock
AMP – Back in Stock captures demand when products sell out and notifies customers when items are available again.
Why it matters: It turns “out of stock” into future revenue instead of a dead end.
Popular alternatives:
Product Reviews — Bazaarvoice & Yotpo Reviews
Kylie Cosmetics uses enterprise platforms like Bazaarvoice and Yotpo Reviews to collect and display customer reviews and photos.
Why it matters: Reviews are conversion insurance, especially for new shoppers.
Enterprise vs SMB: Bazaarvoice is typically an enterprise choice. Most Shopify stores will get strong results with simpler tools.
Popular alternatives:
Loyalty & Rewards — Yotpo Loyalty Rewards
Yotpo Loyalty Rewards encourages repeat purchases through points, rewards, and referrals.
Why it matters: Loyalty helps lift repeat purchase rate and customer LTV.
Popular alternatives:
Search & Discovery — Algolia AI Search & Discovery
Algolia AI Search & Discovery powers fast and accurate on-site search for large catalogues.
Why it matters: Better search = less friction = higher conversion, especially on mobile.
Popular alternatives:
Personalisation — Nosto
Nosto recommends products based on customer behaviour and browsing patterns.
Why it matters: Personalisation can increase AOV and product discovery (especially for bundles / routines).
Popular alternatives:
Order Tracking — AfterShip Order Tracking
AfterShip Order Tracking provides branded tracking pages and delivery updates.
Why it matters: It reduces “where is my order?” tickets and improves post-purchase trust.
Popular alternatives:
Address Validation — Clearer.io
Clearer.io Address Validator reduces failed deliveries by catching incorrect addresses at checkout.
Why it matters: Fewer delivery failures = fewer refunds, fewer tickets, happier customers.
Popular alternatives:
Checkout Customisation — Shopify Checkout Blocks
Shopify Checkout Blocks allows Shopify Plus stores to customise checkout using extensions.
Why it matters: Checkout tweaks can improve conversion without touching the rest of the site.
Popular alternatives:
Post-Purchase Surveys — Fairing
Fairing collects post-purchase survey data to understand acquisition channels.
Why it matters: It helps you measure what attribution misses (e.g., creators, word-of-mouth, offline).
Popular alternatives:
Shoppable Video — Firework
Firework adds shoppable video experiences to product pages and landing pages.
Why it matters: Video can lift conversion by showing texture, shade, and results.
Popular alternatives:
Shoppable Social Content — Foursixty
Foursixty turns social and UGC into shoppable galleries.
Why it matters: UGC adds trust and helps shoppers “see it in real life.”
Popular alternatives:
Product Finder Quiz — Octane AI
Octane AI helps customers find the right products through quizzes.
Why it matters: Quizzes reduce choice overload and can increase email/SMS capture.
Popular alternatives:
Fraud Protection — Signifyd
Signifyd protects stores from fraudulent orders and chargebacks.
Why it matters: Lower fraud = fewer chargebacks + fewer blocked good customers.
Popular alternatives:
Subscriptions — Recharge
Recharge enables recurring subscriptions and customer self-management.
Why it matters: Subscriptions can stabilise revenue and improve retention.
Popular alternatives:
FAQ
- Does Kylie Cosmetics use Shopify Plus? The use of checkout customisation tooling strongly suggests a Plus-level checkout setup.
- What product quiz app do they use? Octane AI.
- What review tools do they use? Bazaarvoice and Yotpo Reviews.
- What do they use for subscriptions? Recharge.
How We Found These Apps
This list is based on detected Shopify apps currently installed on the Kylie Cosmetics store, using Shopify app reports and app-detection methods.
Affiliate Disclosure
This post may contain affiliate links. If you sign up through one of our links, we may earn a commission at no extra cost to you.
Version History
- January 2026: First published
- January 2027: Scheduled annual review
